I am a mixed-methods UX researcher, with 5+ years of applied research experience in educational and nonprofit sectors, and specializing in fully remote as well as in-person research methods.

I received doctoral-level training in experimental social psychology at University of Washington, honing expertise in quantitative and qualitative data analysis and in-depth knowledge of human decision-making and social behaviors.

With an equity-focused research background, I have a strong faith in inclusive design that uplifts underrepresented communities and builds equitable and accessible experiences for all.


Overview of My Research Methods

As a mixed-methods researcher, I choose and blend research methods based on design phase, research question, business goal, as well as time and resource constraints. Here are the methods I am specialized in:

  • Experimental Design: A/B Testing & Multivariate Testing

  • Prototype Testing: Usability Testing & Desirability Testing

  • Survey

  • Big Data Analysis

  • Interview & Focus Group

  • Naturalistic Observation

  • Competitive Analysis

  • Literature Review